Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing.[3] In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend.[4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[5] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be selfserve or through an advertising agency.
As of October 2016, Google leads the global seo consultant search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.
Search Engine marketing is also a method of business analytics, which is mainly aimed to provide useful information for organizations to find business opportunity and generate profits. SEM helps organizations streamline marketing, reach more audiences, and reach more customers. In the mid-to-late 1990s, as the number of websites on the Internet increased, search engines emerged to help people find information quickly. Search engines have developed business models that fund services, such as the click billing program provided by Open Text [8] in 1996 and Goto.com [9] in 1998. Goto.com later changed its name to Overture in 2001 [10], Yahoo! Was taken over by. In 2003, Yahoo! We provide advertisers with a paid search function through. Search marketing. In 2000, Google also began serving ads to search results pages through the Google AdWords program. By 2007, pay-per-click programs have emerged as the leading money-makers of search engines [11]. In a market dominated by Google, Yahoo! Microsoft has announced its intention to form an alliance. The Yahoo! & Microsoft Search Alliance was finally approved by regulatory agencies in the United States and Europe in February 2010. [12]
Search engine optimization consultants are new agencies focused primarily on search engine marketing and advertising, expanding their offerings to help companies learn and take advantage of the advertising opportunities offered by search engines. Has appeared. The term "search engine marketing" was popularized by Danny Sullivan in 2001 [13] and has various implications for performing SEO, maintaining paid search engine lists, sending websites to directories, and developing online marketing strategies. It covers all activities. , And individuals. Read more...
